How do you make

your time scalable?

We have worked with founders, CEO's and executives to automate their most time-consuming tasks.

We save companies millions of minutes per year, and eliminate incorrect data entry



We work with your existing tools, and link them together to save you and your team from countless hours of copying and pasting information.



We create niche SaaS tools that sit between the tools you currently use. Solving a problem for you and countless others.


We have run workshops to over 1,500 people, showing them how to solve business problems and build products using off the shelf tools.

That Startup Company was created by a few friends who wanted an outlet for their creative ideas.

Over the last three years, we did that, we created and launched more than 15 ideas that we had. Some went really well and some did not. We built a lot of stupid products but also built some amazing products that thousands of people have used.

We have created eCommerce Stores, developed software to automate timesheets, built content generation platforms, created sales automation and built thousands of internal workflows.

Now we use both the good and bad experiences to help other streamline their businesses and build products. With one focus – save time through automation.

We use the cloud-based tools that you currently use, and we string them together to build simple or very complex workflows.

You tell us the problem you have with your cloud-based tools, tell us what you want to do and we will come up with a solution.

Our Recent Writings

Product Reflection

What Kanye West & Donald Trump taught us about text messaging

Product Reflection: Over the years we have built some pretty stupid websites, apps and tools - but recently these silly ideas end up being recycled…

The first Zapier Certified Expert in Australia and New Zealand

About a month ago That Startup Company became the first Zapier Certified Expert in Asia-Pacific. This was brought on due to having helped clients save…
Workflow Automation

How to Generate Automatic Invoices for Your WooCommerce Store Through Zapier

If you’re running an online store, you know how chaotic it could be to generate and sync invoices between the tools you’re using. While most…

Ready to see what we do?